Healingscents Aromatherapy is a well-established company celebrating 20 years of selling high-quality essential oils. Their field is rife with misinformation, and dubious claims about essential oils abound online. To set themselves apart from all this noise, the company owner wanted a website with a clinical feel and clean, white backgrounds for each product photo.
They have more than 200 products, so instead of re-photographing their whole product line, I created a custom template in Photoshop to generate product images from their label files. I then overlaid the product image on a botanical plant image that matches each product’s ingredients. Using a mockup continues to save the business owner time and money. When the merchant launches a new product, they simply send me their product label, and I generate a new product image without requiring product photography.
To grow their email list, we also created an original ebook of aromatherapy recipes. This lead magnet encourages visitors to sign up as email subscribers. After receiving their “freebie,” subscribers start receiving a weekly educational email highlighting the uses and benefits of a different essential oil—plus a discount code for the featured product.