A Klaviyo Gold Master, email strategist, and trusted partner to Shopify store owners who want to grow their business—without doing all the things themselves.
I help founders turn their email list into a consistent, dependable revenue stream. Not with cookie-cutter templates or set-it-and-forget-it flows—but with thoughtful strategy, engaging copy, and systems that actually work.
Because email marketing isn’t just about sending emails. It’s about building relationships. Nurturing trust. And showing up for your customers in a way that feels true to your brand.
I know ecommerce. I work exclusively with Shopify brands, so I get the rhythms of product launches, seasonal campaigns, and what it takes to turn browsers into buyers.
I’m strategic and hands-on. I can zoom out and see the big picture—but I’m also in Klaviyo daily, testing, optimizing, and improving performance.
I’m here to make your life easier. Whether I’m managing your weekly campaigns or building out a flow you’ve been putting off for months, my goal is to lighten your load and help you grow.
Email is one of the highest-ROI tools a Shopify brand can use — but only when there’s a clear system behind it. This is the framework I use every week for my ecommerce clients, my coaching students, and The Social Sales Girls community.
It keeps your email marketing profitable, organised, and easy to manage, even as your business grows.
A high-performing email program begins with a clean, reliable account setup.
This includes:
A tidy foundation makes everything else — campaigns, flows, segmentation, analytics — work seamlessly.
Your automations quietly nurture, guide, and recover revenue around the clock. I build flows that mirror real customer behaviour and treat new and returning customers differently when it matters.
Core flows include:
These flows keep your brand helpful, trustworthy, and top-of-mind — without overwhelming your subscribers.
Campaigns are the heartbeat of your email marketing. Most clients send weekly, which keeps subscribers engaged and trained to look forward to hearing from you.
Each campaign uses my high-performing structure:
No clutter. No overwhelm.
Just simple, high-quality touchpoints that build trust and drive revenue.
I study how you speak, how you write, and how your customers talk about your products. Then I build a guide that covers:
This ensures your emails sound like you — instantly recognizable, warm, and consistent across every send.
Segmentation should make sending easier, not harder.
The segments I use most often include:
The goal is simple: send messages that feel relevant and timely, without maintaining dozens of segments you’ll never keep up to date.
Whether you're promoting a new launch, sharing a blog post, or highlighting a bestselling product, your emails should feel like a conversation.
My approach blends:
Great email isn’t loud or salesy.
It’s warm, clear, and genuinely helpful.
Once your system is running, data becomes your strategic compass.
I regularly review:
Instead of guessing, we adjust based on what the numbers show — small tweaks that add up to big gains.
A strong email program starts with the way people join your list. I design sign up forms that grow your audience with people who actually want to hear from you.
My approach includes:
The result:
A healthier list, stronger engagement, and subscribers who are far more likely to open, click, and buy.
Email programs don’t need to be reinvented — they need to be refined.
I regularly optimise:
It’s a small-changes-big-results approach.
At the heart of my framework is one simple belief:
Email should feel good to receive.
That means:
When you respect the inbox, your subscribers reward you with loyalty, engagement, and repeat purchases.
Here’s how we can work together:
I’ve worked with hundreds of product-based businesses—many of them led by women, bootstrapped from the ground up, and built with heart.
When I’m not helping brands grow with email, you’ll find me spending time with Pom Pom the toy poodle on the beach or enjoying a round of nine and dine golf (I’m better at the dine part!).
and select Claudia Howard as your preferred expert