How to Add UTM Tracking to the Judge.me Review Feed in Klaviyo Templates

add UTM tracking in Judge.me testimonial feed in Klaviyo

Make the product links in your Judge.me review feed trackable.

Skill level: Intermediate | Estimated time: 10 minutes

Why Add UTM Tracking to Your Judge.me Feed?

Klaviyo can automatically add UTM tracking parameters to the links in your emails, making it easy to see where your website traffic is coming from.

But there's a catch with the Judge.me review feed.

Because the product links are generated dynamically inside the Judge.me custom code snippet, Klaviyo's automatic UTM parameters aren't added to those links.

That means clicks from your review feed don't have the same tracking information as the other links in your email.

Fortunately, it's an easy fix.

By adding UTM parameters directly to the product URL in the Judge.me code, you can identify traffic coming specifically from your testimonial block.

Find the Product Link in the Judge.me Code

Inside the default Judge.me testimonial snippet, look for this line:

<a style="font-weight:normal; text-decoration:underline;" href="{{ testimonial.product_url }}" target="_blank">

The important part is:

{{ testimonial.product_url }}

This dynamically inserts the URL for the product associated with each review.

We're going to keep that dynamic URL and simply add the UTM parameters to the end.

Add UTM Tracking to the Product Link

Replace this:

<a style="font-weight:normal; text-decoration:underline;" href="{{ testimonial.product_url }}" target="_blank">

With:

<a style="font-weight:normal; text-decoration:underline;" href="{{ testimonial.product_url }}?utm_source=Klaviyo&amp;utm_medium=email&amp;utm_campaign=judgeme_block" target="_blank">

That's it.

The Judge.me feed will still dynamically link each testimonial to the correct product, but now those links will also include tracking information.

What Do the UTM Parameters Mean?

Here's what we've added:

  • utm_source=Klaviyo identifies Klaviyo as the source platform.
  • utm_medium=email identifies email as the marketing channel.
  • utm_campaign=judgeme_block identifies the Judge.me review block as the source of the click.

The last one is particularly useful because it lets you distinguish traffic generated by your reviews from traffic generated by other links in the email.

Why Track Your Judge.me Review Links?

If you're giving testimonials valuable real estate in your emails, it's useful to know whether subscribers are actually interacting with them.

Tracking those product links gives you more insight into how your review section is performing.

If the block is generating clicks, great. Your customer reviews are helping move subscribers toward your products.

If it isn't, you have something you can test.

  • Move the review block higher or lower in the email
  • Change the styling
  • Show fewer reviews
  • Shorten the review content
  • Make the linked product title more prominent

Now you can make those decisions based on what subscribers are actually doing rather than guessing.

Already Customized Your Judge.me Feed?

If you're still using the default Judge.me review layout, there's a lot more you can do with it.

You can change the colors, layout, review length, number of testimonials and even the rating icons without needing to write the code yourself.

Learn how to customize your Judge.me review feed in Klaviyo using AI →

Need Help?

I work with Shopify brands every week to set up email flows and implement custom Klaviyo features like this one. Join me at The Social Sales Girls where I coach and teach email marketing strategies.