Optimize Your Logo for Dark Mode in Klaviyo Emails

Avoid the dreaded “invisible logo” look in subscriber inboxes.

Have you ever opened one of your beautifully designed Klaviyo emails in dark mode—only to find your logo suddenly hard to read or completely invisible? 😬 You're not alone.

Here’s a quick fix that can make a big difference: use a logo image with a background color instead of a transparent one.

Why This Matters

Many email subscribers use dark mode on their devices—and when your logo has a transparent background, it can disappear or blend in awkwardly with the dark interface.

In Klaviyo, if your logo is a transparent PNG, the white or light-colored text in your logo might vanish against the dark backdrop of some inboxes. That first impression counts, and a missing or unreadable logo can make your email look broken or unprofessional.

The Simple Fix

• ✅ Use a logo image that includes a background color.
  This ensures your logo is legible and visually consistent whether your email is viewed in light or dark mode.
• ❌ Avoid transparent logo images, especially if they contain dark or light text that won’t contrast well on all backgrounds.

Bonus Tip

If you want to keep your branding clean, use a background color that matches your email header or brand palette. A subtle beige, gray, or on-brand shade can go a long way in making your logo pop in all inbox settings.

Make This Update Once—Reap the Benefits Forever

Your logo is often the first thing your subscribers see. Making it dark mode–friendly takes just a few minutes, but it ensures your brand always puts its best foot forward.

Want more tips like this?

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